Why is David Lynch directing commercials?
"The money's good, and the added bonus is that I get to use and learn about the latest technology, tools that normally wouldn't be available to me, and then I can use those tools in my feature work. I like doing them in Europe." David Lynch
"Un matin partout dans le monde" advertisement campaign of the Jean-Claude Decaux group, producers of street furniture. Twelve directors including Wim Wenders, Francis Ford Coppola, Spike Lee, Mike Figgis and David Lynch filmed a 7 second fragment: it's 5:30 A.M. in 12 cities around the world (Lynch's piece was filmed in Los Angeles), and a piece of JC Decaux street furniture is being displayed."
"The Third Place" campaign for PlayStation 2 (PS2) directed by David Lynch.
see for yourself thirdplace.mpg (2.65MB)
About The Third Place A concentration of lynchian themes
Commercial for cigarette brand "Parisienne" that ran movie theaters throughout Switzerland in 1999.
A series of black and white ads for a home pregnancy test.
David Lynch directed and produced four ads for the Sci-Fi Channel: "Nuclear Winter", "Dead Leaves" (Pictures), "Rocket" (Pictures) and "Aunt Droid" (Pictures).
In the "Dead Leaves" ad a big man is dragging a big trash bag down his driveway and whatever is in the bag is very heavy. He drops the plastic bag at the curb and the word "Dead" appears on the screen, then the word "leaves" followed by a question mark, so that it eventually looked like this: "Dead Leaves?"
David lynch on the Aunt droid Ad: "It's like a symphony. Only the music is in the vacuum cleaner."
Andrew Besch (Senior Vice President, Marketing, of Network USA, owner of SciFi Channel): "[David Lynch] is certainly the best director to communicate how science fiction stimulates viewers' curiosity about the thought-provoking possibilities in the universe around them."
This businessman takes one look at a Sports Utility Vehicle and he morphs into a Mountain Man and chucks his cellphone into the trash.
Tim Delaney (advertising creative): "Working with David Lynch on the adidas Wall commercial was exiting simply because it's working with a master film director who's also a very nice guy. We let him, and just stood back and watched him do things we've never seen before. He did it with glees, muse and professionalism. Some people...quite a lot people don't like the film. I really like it."
They didn't have a story board for the surreal sequences. The shots of the ear, in the eye, the distortions, lightning, the FWWM like macro-shot inside the mouth, the fire fountains.
Tim Delaney: "The way that we approached it was we wanted to go from Hell into Heaven. And that's what we said David Lynch. We wanted to make a film where a runner goes through the wall, the pain barrier. And is in hell. As he goes through the wall, he comes up, at the outside, into heaven. That's essentially what we told him."
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